SEROTTA definitive am Ende

Noch im August haben wir an dieser Stelle vermeldet, dass die Firma SEROTTA übernommen wurde und die Produktion ohne den bisherigen Besitzer Ben Serotta weiter laufe. Jetzt wurde die Produktion offenbar eingestellt..

Eines der letzten Serotta Legend SG....

Entsprechende Hinweise finden Sie in dem folgenden Schreiben der neuen Besitzer an die Kunden.

Serotta Production Suspended as We Gear Up for Launch of SF Brand Bikes

As we focus on the development of exciting and competitively priced SF brand road and cyclocross frames, we can no longer accept orders for Serotta frame sets. After current orders are shipped we will suspend Serotta production.

Our craftsmen have used up the Serotta parts inventory. While we may resume production of Serottas at some point - and we could build Serotta models with substitute parts - we have no immediate plans to do so.

Our entire team is focused on developing SF brand titanium and steel bikes as well as crafting special edition frames for established brands and retailers. A full price list for SF bikes will be available soon, along with new consumer and dealer websites.

We will be in touch soon regarding SF bikes and our private label frames. Until then, you may call for pricing.

Meanwhile, Saratoga Frameworks will continue to offer warranty support for Serotta bicycles and will provide repair and refinish work for Serottas and other brands.

We thank you for your support of Serotta and look forward to the opportunity to work with you and our mutual customers as we roll out the SF lineup.


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